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Do you have a personal or a business website and want people to find it? If so, then most likely you already know or came across the term SEO. In case you are not very familiar with the term, SEO is a marketing term and is the process of driving traffic and increasing ranking from an organic/free search results on search engines. Search engines tend to collect information about every page on the internet so that they can rank web pages and other content such as video, images accordingly, and help people find exactly what they are looking for. Each search engine has its own secret recipe called the “Algorithm” to turn the collected information into meaningful search results.
Search results matter and can’t be ignored for those who own a website. More than 90% of visitors go to the links on the first page of the search results and don’t even bother going to the subsequent pages. Your web pages need to have a higher ranking to get on the first page of the search results so that more people can find it easily.
The key to higher ranking is making sure your web pages have the key ingredients search engines need for their recipe.
SEO Key Ingredients
Search engines account for every word on the web. When someone searches for something like “healthy food catering”, the search engine can narrow the search results to only those pages that are about those keywords.
Each page on the web has an official title that you may not see because it’s in the web page’s code. Search engines pay a lot of attention to page titles because they often summarize what the web page is about.
When a web page links to another, this acts as a recommendation telling readers it has good information. A web page with a lot of links coming to it makes it look good to search engines. However, some people try to fool search engines by buying fake links to link to their web pages. But search engines are smart enough to distinguish the links coming from trusted sites that have more weight.
Search engines can relate web pages to the words being used in their links. This way when someone searches for a word being used on the web page links, the web pages rank well on the search results.
For top search engine ranking, meta tags are one piece in a large algorithmic puzzle that major search engines look at when deciding which results are relevant to show users who have typed in a search query.
Meta tags are HTML page data tags that lie between the open and closing head tags in the HTML code of a document.
Here’s a code example of meta tags:
<title>Not a Meta Tag, but required anyway </title>
<meta name="description" content="Awesome Description Here">
<meta http-equiv="content-type" content="text/html;charset=UTF-8">
Can I do SEO myself?
The world of SEO may seem complex, but most people can easily understand the basics. If you want to dive deep into this topic, there are hundreds of SEO articles on the web with countless tips and tricks for improving your website's SEO.
In my next post, I will be sharing with you a checklist with 10 steps to follow along with free tools to use when doing SEO.